For SDK, data, and measurement partners
UK mobility data, with consent at the centre.
Bus Times generates one of the largest sets of UK commuter movement signals. We work with a small number of partners — location, telecom, and measurement — under a strict consent-first framework.
Principles
Three rules every partnership has to pass.
Consent first
No signal leaves the app unless the user has explicitly opted in via a TCF v2.2-aligned consent prompt. Opt-out is one tap, persistent, and respected by every partner.
Aggregated by default
We license aggregated and anonymised signals. Where partners need pseudonymous IDs, they are rotated, capped in scope, and never tied to PII held by us.
Transparent on the surface
Every partner is listed in our privacy policy and our consumer-facing transparency page. No silent partners.
What we license
The signal types we make available to partners.
Location signals
Stop-level and route-level commuter density. Aggregated, anonymised, suitable for OOH measurement, mobility studies, and retail catchment work.
Connectivity signals
Wifi and mobile-network observations from consented users. Used by carrier intelligence and infrastructure partners — never resold for re-identification.
Audience measurement
Panel and reach measurement for transit-adjacent advertisers. Verified, GDPR-compliant, and independently auditable on request.
SDK placement
Selective in-app SDK placement for partners whose signal collection meets our consent and security bar. Reviewed quarterly.
What we won't do
Lines we don't cross.
- We don't sell raw user-level location traces.
- We don't pass PII (name, email, phone number) to partners.
- We don't onboard partners that can't pass a security and consent review.
- We don't quietly add partners — every change is disclosed.
Get in touch