Mobicia

For advertisers, agencies, and SSPs

Reach UK commuters at the moment of decision.

Bus Times is one of the longest-running and most-used bus apps in the UK. Riders open it during the commute — exactly when local, retail, and transit-adjacent advertising performs.

The audience

A UK-first, loyal, and engaged inventory.

Monthly active riders
1.7M

Across iOS and Android

Sessions / month
25M+

Peaks near 28M; high repeat usage

Reach
UK-wide

Heavy London concentration

App Store rating
4.7 ★

Loyal, engaged audience

We’ll share the latest week-over-week numbers, full geographic breakdown, and format-level inventory under NDA. Use the contact form to request the deck.

Formats

Inventory we sell.

  • Banner

    Standard MMA / IAB banner units at session entry and at every stop view.

  • Interstitial

    Full-screen creative shown on session transitions — capped for user experience.

  • Native

    In-feed native cards that match the stop list — highest engagement on the platform.

  • Direct sponsorship

    Take over a route, a borough, or a launch day with full creative control.

Programmatic

Integrated SSPs and exchanges.

Inventory is available across the major SSPs. Direct deals (PMP and PG) are available with priority placement and brand-safety controls. Our app and web inventory are declared in our ads.txt and app-ads.txt files.

  • Google Ad Manager
  • Magnite
  • PubMatic
  • OpenX
  • InMobi
  • Smaato

Compliance

IAB-aligned, GDPR-ready, brand-safe.

IAB TCF v2.2

Consent signals propagated to every demand partner via a certified CMP.

ads.txt / app-ads.txt

Authorized seller lists published and kept current. Easy verification for buyers.

UK & EU privacy

UK GDPR / EU GDPR compliant. Clear opt-out paths and documented retention.

Get in touch

Talk to our ad sales team.

Pitch a campaign

Direct deals, PMP, PG, or sponsorship — we'll route to the right person.

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